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Informal
- Closing the financial inclusion gap with the mass rural (farmers, fisherfolk, deprived communities) and mass urban (market women, street hawkers, traders, retail sellers, etc.)
Formal
- Reaching Students across Primary, Secondary, Tertiary & Vocational levels with financial education to get financially fit and learn to manage their finances while in school and beyond.
- Private, Public, Social Workers (Mass, Middle Class, and High Net Worth), Pensioners, Entrepreneurs, etc.